Even if people reject the gospel, we still must love them. A good example of this was reported by Ralph Neighbour, pastor of Houston's West Memorial Baptist Church (in Death and the Caring Community, by Larry Richards and Paul Johnson):

Jack had been president of a large corporation, and when he got cancer, they ruthlessly dumped him. He went through his insurance, used his life savings, and had practically nothing left. I visited him with one of my deacons, who said, "Jack, you speak so openly about the brief life you have left. I wonder if you've prepared for your life after death?"

Jack stood up, livid with rage. "You -- ---- Christians. All you ever think about is what's going to happen to me after I die. If your God is so great, why doesn't he do something about the real problems of life?" He went on to tell us he was leaving his wife penniless and his daughter without money for college. Then he ordered us out.

Later my deacon insisted we go back. We did. "Jack, I know I offended you," he said. "I humbly apologize. But I want you to know I've been working since then. Your first problem is where your family will live after you die. A realtor in our church has agreed to sell your house and give your wife his commission. I guarantee you that, if you'll permit us, some other men and I will make the house payments until it's sold. Then, I've contacted the owner of an apartment house down the street. He's offered your wife a three bedroom apartment plus free utilities and an $850-a-month salary in return for her collecting rents and supervising plumbing and electrical repairs. The income from your house should pay for your daughter's college. I just wanted you to know your family will be cared for."

Jack cried like a baby. He died shortly thereafter, so wrapped in pain he never accepted Christ. But he experienced God's love even while rejecting him. And his widow, touched by the caring Christians, responded to the gospel message.