Jerry Rice, who plays for football's San Francisco 49ers, is considered by many experts the best receiver in the NFL. Interviewers from Black Entertainment Television once asked Rice, "Why did you attend a small, obscure university like Mississippi Valley State University in Itta Bena, Mississippi?"

Rice responded, "Out of all the big-time schools (such as UCLA) to recruit me, MVSU was the only school to come to my house and give me a personal visit." The big-time schools sent cards, letters, and advertisements, but only one showed Rice personal attention. How much more important is the personal touch in matters of the heart, soul, and spirit.