When John Grisham wrote a book called A Time To Kill, it sold just five thousand copies in hard cover. I don't think it was advertised, ever made a list or was reviewed by anybody that I know of. It was sort of a flop.

Then he wrote The Firm, and it wasn't advertised either. It was hardly reviewed, and the reviews it got weren't very good. But people read it and liked it and told other people they liked it and The Firm sold seven million copies.

John Grisham has written several other books, and today the number-one paperback best seller in the United States is by John Grisham. And the number-one hardcover best seller is by John Grisham. That has never happened before in history, and it's not because of advertising, not because of the publisher's clever marketing plan, but because somebody liked the book. I guess a lot of people liked the book and told other people, until millions of these books have been sold.

Christians are people who like Jesus. They've experienced him, and so they tell somebody else. It doesn't take a newspaper ad. It doesn't take a review in a magazine. Evangelism is people who like Jesus and have experienced him, telling other people, until it has spread to thousands and millions and tens of millions and hundreds of million and more.