Shortly after starting her perfume business, Estee Lauder realized she had to persuade a cosmetics buyer to place her products in many stores throughout the country.

At 9 A.M., Lauder was in the offices of the American Merchandising Corporation, waiting to see Marie Weston, the cosmetics buyer. Since Lauder had no appointment, she was advised to come back another day.

"I don't mind waiting," said Lauder. "I'll wait until she has a few free moments."

Salespeople came and went. At lunch time, the receptionist said Weston's schedule was so full that getting to see her was impossible. Again, Lauder was told to come back later.

"I'll wait a little longer," she persisted.

Hours passed. At 5:15 P.M. Marie Weston came out of her office. She looked at Estee Lauder in disbelief, then admiration, and said, "Well, do come in. Such patience must be rewarded."

Weston was impressed with Lauder's cosmetics, but there was no room in any of the stores. Come back later, she was encouraged. Of course, Estee did. Eventually, Weston found room in several stores. Business began to boom. The Estee Lauder name became famous in the world of cosmetics.