[The label on the bottle said:] "Blueberry Pomegranate, 100 percent juice, all natural."

[There was also a picture of] a ripe pomegranate [spilling] its exotic, glistening seeds onto mounds of fat, perfect blueberries. …

And then I read the ingredients list: "Filtered water, pear juice concentrate, apple juice concentrate, grape juice concentrate." Where was the blueberry? Where was the pomegranate? Finally I found them, fifth and seventh on a list of nine ingredients, after mysteriously unspecified "natural flavors."

By law, food ingredients are listed in descending order of weight. That means a product contains the greatest proportion of the first ingredient on the list and successively less of those farther down. So according to this list, the jug in my hand held mostly water and other juices, with just enough blueberry and pomegranate for flavor and color.

In the bottom corner of the front label, in small, easy-to-miss type, were the tell-tale words: "Flavored juice blend with other natural ingredients." The enticing pictures and clever labeling were decoys to sell a diluted, blueberry-pomegranate flavored product, convincingly disguised to look like something it wasn't. I put the juice back on the shelf.

I left the store empty-handed and wondering, What if I had an ingredients list printed on me? Would Jesus be the main ingredient? If not, how far down the list would he be? Would my "label" accurately represent my contents? Or would I falsely project a misleading outward appearance that cleverly masked diluted ingredients? My packaging may be convincing. I may look and sound like the real thing. But what if someone came to me looking for Jesus beneath my "Christian" label and found something else? Something Jesus-flavored, but not Jesus-filled? …