By the time Howard Schultz had resigned from Starbucks in 2000, the coffee chain was experiencing steady growth. Eight years later, when Starbucks was reeling from a bad economy and stiff competition, Schultz resumed his role as Starbucks' chief executive. He faced a challenging mission: to lead a turnaround. In an interview about his return, Schultz commented that before they could move forward, they had to deal with the past by honestly admitting their mistakes. Here's an excerpt from that interview:

When I returned in January 2008, things were actually worse than I'd thought. The decisions we made were very difficult, but first there had to be a time when we stood up in front of the entire company as leaders and made almost a confession—that the leadership had failed the 180,000 Starbucks people and their families. And even though I wasn't the CEO…I should have known better. I am responsible. We had to admit to ourselves and to the people of this company that we owned the mistakes that were made. Once we did, it was a powerful turning point. It's like when you have a secret and get it out: The burden is off your shoulders.