The Comedian Louis CK has a routine in which he jokes about having the impulse to give up his first class airline seat to a soldier. Louis CK says,

[Service men and women] always fly coach. I've never seen a soldier in first class in my life … And every time that I see a soldier on a plane I always think, You know what? I should give him my seat. It would be the right thing to do, it would be easy to do, and it would mean a lot to him … I never have, let me make that clear. I've never done it once … And here's the worst part: I was actually proud of myself for having thought of this. I am such a sweet man. That is so nice of me, to think of doing that and then totally never do it.

In June of 2014 Oscar nominated actress Amy Adams actually acted on that thought. Boarding a flight Friday from Detroit to Los Angeles where she was shooting a new movie, Adams noticed an American soldier being seated in coach. She decided to do something that she's always just thought about doing. Jemele Hill, a reporter for ESPN and a fellow first class passenger, witnessed Adams quietly asking the airline crew permission to switch seats with the soldier, whom she didn't know. Adams moved back to coach, and the surprised soldier, who didn't know who his benefactor was, moved up to first class. Hill immediately got the word out on Twitter, and after their arrival in L.A. Adams told reporters, "I didn't do it for attention for myself. I did it for attention for the troops."