Every year revelers from around the world head to Pamplona, Spain to take part in the running of the bulls glorified by Ernest Hemingway's 1926 novel The Sun Also Rises. The festival, a heady nine-day mix of partying and adrenaline-chasing, draws hundreds of thousands of people from around the world to Pamplona, a city of around 300,000. Fifteen people have been killed in the bull-runs since records began in 1911. The most recent death occurred five years ago when a Spanish man was gored.

Bill Hillman, a Chicago-based journalist, is an expert on the event. He even co-authored a book subtitled "How to survive the bulls of Pamplona." But on July 3, 2014, just knowing about bull running, even knowing enough to write an instruction manual on bull running, wasn't enough. A 1,320 pound fighting bull named Brevito lagged behind the pack just before entering the city's bull ring at the end of a rain-slicked run in the annual festival. At the opportune time, Brevito gored Hillman in the right thigh and a 35-year-old Spanish man in the chest. Both men recovered, but the co-author of Hillman's book 's told The New York Times, "We will probably need to update the book."

Possible Preaching Angles: Leadership; Preaching; Teaching—a great example of practicing what you preach or living what you teach.