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You'll Make 1,788,500 Decisions Over 70 Years

Columbia researcher Sheena Iyengar has found that the average person makes about 70 decisions every day. That's 25,500 decisions a year. Over 70 years, that's 1,788,500 decisions. [The 20th century philosopher] Albert Camus said, "Life is a sum of all your choices." You put all of those 1,788,500 choices together, and that's who you are.

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