Buried within Pew's study on the American religious landscape was a startling find. Adults who identified with a specific religion were asked whether they see their religion as "the one, true faith leading to eternal life" or if, in their view, "many religions can lead to eternal life." How you answer such a question will determine whether evangelism is integral or peripheral, a matter of urgency or complacency.

In a stunning revelation, two-thirds of Christians believe that many religions can lead to eternal life and 50 percent of all Christians believe some non-Christian religions can lead to life everlasting.

Possible Preaching Angles: James Emery White concludes, "With such a mindset, one should not be surprised at tepid attempts at evangelism. And when attempted, poor results."