New York Times columnist David Brooks describes the rise of what he calls “Uber-moms”:

“Über-moms” are highly successful career women who have taken time off to make sure all their kids get into Harvard. And you can usually tell the Über-moms because they actually weigh less than their own children … During pregnancy, they’re taking so many soy-based nutritional formulas that the babies plop out—these gigantic, 14-pound toothless defensive lineman, just boom.

Über-moms cutting the umbilical cord, flashing little Mandarin flash cards at the things, getting ready for Harvard. They have their spiritual yearnings which they express mostly through food. So, they go through … progressive grocery stores that all the cashiers look like they are on loan from Amnesty International. And my favorite section is the snack food section because they couldn’t have pretzels and potato chips … that would not be spiritual. So, they have these seaweed-based snacks. We had bought veggie booty with kale, which is for kids who come home and say, “Mom, Mom I want a snack that will help prevent colorectal cancer.”