Musician and author Carolyn Arends shares a story in an issue of Christianity Today magazine:

On a recent trip, I had a conversation with a man who learned I was from Vancouver. He had lived there years earlier, and after asking if a particular music shop was still in the city, he told me a story.

His wife was a piano major at the University of British Columbia. When they went piano shopping as newlyweds, the saleswoman led them straight to the entry-level models. The man told me, “She had us pegged exactly right. We didn’t have two nickels to rub together. We were going to have to borrow the money to get the cheapest instrument there.”

Everything changed, however, when the name of the prospective buyer’s mentor—a world-renowned master teaching at the university—came up in conversation. The saleswoman was panic-stricken. “Not these pianos!” she exclaimed, herding the couple away from the economy section and into a private showroom of gleaming Steinways. “I’m so sorry,” she kept repeating, horrified at the thought of the teacher finding out she’d shown one of his students an inferior instrument. Try as they might, they couldn’t persuade her to take them back to the pianos they could afford. Once the master’s name came up, only the best would do.

I said “Hallowed be thy name” this morning mumbling my way through the Lord’s Prayer. I’ve prayed that phrase countless times. But today, I find myself thinking about the reverence a flustered piano saleswoman had for a teacher’s name, and the prayer begins to change shape.

What does it mean to “hallow” God’s name? I’ve heard about the extreme care taken in branches of Judaism: Pages containing the name of YHWH are never thoughtlessly discarded but rather buried or ritually burned. When I’ve prayed the Lord’s Prayer, I’ve tried to cultivate that kind of personal reverence for his name—even while living in a world prone to profane it.

I’m glad I was taught to avoid blasphemy. But I’m beginning to suspect that my understanding of what it means to hallow God’s name has barely scratched the surface. But if we pray as he taught us, our reverence and care for his name will grow. That’s when we’ll begin to exchange our cheap instruments of self-interest for the costly Cross of Christ—the only instrument worthy of our Master’s name.