Giant companies that study us in hopes of unearthing insights that can help them sell more potato chips, laundry detergent, and lipstick have reached a conclusion that economists and pollsters have also found. We are unhappy—squeezed by inflation, troubled by global conflicts, and worried about an acrimonious election season. The companies are calibrating their pitches to entice us to open our wallets as a way of improving our collective mood.

Clorox thinks it can help with a new toilet bomb, a tablet of cleaner that foams and fizzes in the toilet bowl and releases a pleasant scent. “People are looking for a spark of fun and joy,” said Clorox’s general manager of cleaning. “We all know the world can get messy, but we understand the link between a clean environment and one’s physical and emotional well-being.”

As part of what Clorox calls a “consumer-obsessed” approach, staffers started using artificial-intelligence tools to scan digital media for new ideas. The Foaming Toilet Bomb is its first product from this initiative.

Procter & Gamble combs societal trends to select a scent of the year. So, P&G declared “Romance & Desire” its scent of the year, and bequeathed it to anxious Americans in the form of new Febreze air fresheners with a fragrance of pink rose petals and champagne spritz. The product line is intended to offer a sensory reminder of the importance of human connection, the company said.