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Is Facebook More Addictive Than Cigarettes?

An article on Vice starts with an intriguing question:

You know the feeling. A sort of internal itch … Wouldn't it be nice to see what my friends are up to? But, no, you're working. You need to finish your article or file a report or get to your appointment on time. But you can just check Facebook quickly, can't you? And then you're five minutes late to your appointment, again.

Is Facebook really addictive? Well, that all depends, but based on this study from the University of Chicago's Booth School of Business, it's sure hard to resist that urge to go and look at Facebook. "Surprisingly" the article concluded, "the data suggests that the checking of social media accounts ranks higher than having a smoke or a drink as a 'self-controlled failure.'"

While this conclusion may seem surprising, it really isn't. Part of why people give in to compulsions is because they determine that the consequences aren't great enough for them to resist. Behaviors like smoking and drinking have a much higher "cost" than quickly checking a social media account.

Yet, spending excessive time on Facebook does cost something. It costs time, and when people check Facebook twenty times per day, that time adds up. Maybe it’s time to start studying the real costs associated with social media addiction.

Possible Preaching Angle:

Since Facebook use is beginning to decline among young people, for this illustration you could include or substitute other popular social media sites such as: Instagram, WhatsApp, TikTok, WeChat, Messenger, or Telegram. You can find a list of the top 35 social media platforms for 2024 here.

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