In today’s digital age, entertainment is always at our fingertips. Whether it’s the endless scroll on TikTok or jumping from one YouTube video to another, the way we consume media has drastically changed in recent years. But is this content stream of entertainment really entertaining us? A new study finds that scrolling through videos online to cure your boredom can actually make you even more bored!

Researchers from the University of Toronto delved into the curious phenomenon where our attempts to avoid boredom by rapidly swiping through digital content might actually be making things worse. The findings reveal a counterintuitive outcome: the very behavior meant to stave off boredom — quickly moving through entertaining videos — ends up intensifying it.

Digital platforms like YouTube, TikTok, and Netflix have revolutionized how we consume media. With just a swipe or a click, we can skip over content that doesn’t immediately capture our interest. This behavior, known as “digital switching,” is when users switch between different videos or fast-forward through parts of a video in search of something more stimulating. At first glance, this seems like an efficient way to maximize enjoyment and avoid dull moments. However, research suggests that this behavior might be doing the opposite of what we intend.

You might wonder why switching between content would make you more bored. After all, if you’re skipping the “boring” parts, shouldn’t that make the overall experience better?

When you engage deeply with a video, your attention is focused, and you’re more likely to find the content meaningful. However, when you constantly switch, your attention is fragmented. This fragmented attention doesn’t allow you to become fully absorbed in what you’re watching, leading to a feedback loop where you’re constantly seeking something better but never fully satisfied and therefore more bored.

Possible Preaching Angle:

Not only does endlessly swiping from one video to another lead to wasting time and boredom, it can also open the door to the temptation to view inappropriate content for an emotional high.