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Airline Customers Crave Elite Status Rewards

Bonnie Crawford was in danger of missing a connecting flight for a board meeting last week when a United Airlines customer-service rep saved the day. She got rebooked on a pricey nonstop flight in business class. For free.

You’re probably thinking, “No airline ever does that for me.” Crawford isn’t just any frequent flier. She has United’s invitation-only Global Services status.

It’s a semi-secret, status-on-steroids level that big spenders strive for every year. American and Delta have souped-up statuses, too, with similarly haughty names: ConciergeKey and Delta 360°. The airlines don’t like to talk about what it takes to snag an invite, how many people have such status, or even the perks. Even the high rollers themselves don’t know for sure.

Get into these exclusive clubs and you get customer service on speed dial, flight rebooking before you even know there’s trouble, lounge access, and priority for upgrades. Not to mention bragging rights and swag. People even post unboxing videos of their invites on YouTube.

Anyone with this super status needn’t fret about the value of airline loyalty or the devaluation of frequent-flier points.

Crawford was invited to Global Services for 2017 and was hooked. “It was the first taste of this magic, elusive, absolutely incredible status,’’ she says. She wasn’t invited again until this year and fears she won’t be invited back next year due to fewer costly international flights in her new job.

Possible Preaching Angles:

You can approach this illustration from two angles: 1) Boasting; Pride – This shows the negative side of human nature that loves to boast about their favored position and humble-brag about their status. This status is gained by merit. 2) Advocate; Grace; Invitation; Rights - The positive angle is that we have an Advocate who gifted us a special relationship with the Father (Eph. 3:12; Heb. 4:14-16). This status is all due to God’s grace.

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