In the fall of 2023, singer Oliver Anthony got his big break in the music industry with his song “Rich Men North of Richmond,” a scathing criticism of wealthy politicians and other movers and shakers. And now that he’s gotten a taste of the music industry in Nashville, he’s decided to live out his convictions.

Anthony revealed in a recent YouTube video, “I’ve decided that moving forward, I don’t need a Nashville management company. I don’t even need to exist within the space of music. So, I’m looking at switching my whole business over to a traveling ministry.” He added, “Our system is broken.”

The singer, whose real name is Christopher Anthony Lunsford, says his vision is not to participate in the system, but transform it. "I have this vision for this thing that I’m calling the Real Revival Project, and it’s basically going to start as a grassroots music festival. But hopefully it grows into something that can literally change our landscape and our culture and the way we live.”

Anthony says he wants to create something that exists parallel to Nashville that circumvents the monopolies of Live Nation and Ticketmaster, and it goes into towns that haven’t had music in them in a long time. And he insists he’s not doing anything revolutionary. “I just want to help bridge the gap between millions of people who all believe in the greater vision of us all just getting back to living a normal life.”

Anthony sees the decline of the industry as part of a larger pattern that discouraged his interest in pursuing the traditional path to music stardom. He said:

At the very beginning, our focus was just trying to figure out what we felt like God’s purpose was for our lives and trying to figure out how to pursue that. I think it was just being around all those people that weren’t of that mindset. There’s no way to create something that’s focused around God when you’re working with people who are just focused around making money.

Possible Preaching Angle:

God’s purpose for life is more than just seeking fame and fortune; God calls us to make a positive difference in whatever space we’re called to inhabit.