Married people average 30 percentage points more happy than unmarried Americans. So, there’s a lot at stake when one swipes left or right. In an article for The Free Press, Rob Henderson lays out a gaggle of unexpected statistics on the self-selective narrowing of the dating pool that cumulatively suggest something bleak. As dating has become hyper-optimized toward one’s desires, it’s had the effect of making relationships harder. His solution? Stop swiping and settle down:

Previous generations didn’t have many options, so they stuck together through hard times and made it work. Now, abundance (or its illusion on dating apps) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

One classic study found that consumers were more likely to buy a jam when they were presented with six flavors compared to 30. And among those who did make a purchase, the people presented with fewer flavors were more satisfied with their choice.

These two factors — demanding more of your partner and understanding that abundance is not always favorable or desirable — should be a lesson that will guide us toward healthier and more fulfilling relationships. Shutting off the dating apps and reducing our choices will actually give us a greater appetite for love.

Possible Preaching Angle:

Of course, this advice makes a whole lot more sense if one understands love to be self-giving for the benefit of another, as opposed to something like self-fulfillment.