Models who look like Jesus are in high demand in Utah. That’s because for a growing number of people in the state, a picture isn’t complete without Him. They are hiring Jesus look-alikes for family portraits and wedding announcements. Models are showing up to walk with a newly engaged couple through a field, play with young children in the Bonneville Salt Flats, and cram in with the family for the annual Christmas card.

Bob Sagers was walking around an indie music festival in Salt Lake City when a friendly stranger approached and asked for his number. “Has anyone ever told you that you have a Jesus look to you?” the man asked, according to Sagers, a 25-year-old who works as a cheesemonger at a grocery store. It wasn’t a pickup line—the man’s wife was an artist looking for religious models. “I didn’t really get that a lot,” says Sagers, who is 6-foot-5 with dirty-blonde, shoulder-length hair and a beard he says gives Irish and Scandinavian vibes. “I make for a pretty tall Jesus.”

And so it was that Sagers began a side hustle as a savior. Since being recruited about four years ago, Sagers has posed as Jesus nearly a dozen times. Others have done so far more often, charging about $100 to $200 an hour to pose with children, families, and couples at various locations in the Beehive state.

For the newly sought-after models, the job can be freighted with meaning and responsibility. Look-alikes find that people expect them to embody Jesus in more ways than the hair and beard. Some models said they feel like a celebrity when they don the robe—and get treated like one too. (One felt compelled to remind an onlooker he wasn’t the real Jesus.) Others said they’ve had their own semireligious experiences on the job.

Possible Preaching Angle:

Every follower of Jesus may not look like Jesus, but we are called to act like Jesus!