FOMO, or fear of missing out, isn’t just a painful feeling—it’s also a big phishing vulnerability for young adults on social media.

Two recent studies of Instagram users between the ages of 16 and 29 show that the promise of a social opportunity can be so alluring that it can cause many young people to let down their guard and fall for a phishing scam.

The lead researcher on one of these studies said:

In my study, 82.9% fell for a suspicious link in a message at least once, and particularly for those that appeared to be from a friend or a follower. They interacted without a second thought because they trust the Instagram platform.

Additionally, young adults in particular have an intense fear of missing out on social experiences. One of my studies showed that phishing messages promising social opportunities—like an invite that says, “Check out this private event happening tonight!”—were the most successful. FOMO drives impulsive decision-making, making young adults particularly easy targets for social-engineering attacks.