A viral screenshot recently sparked debate after someone received a text message offering support during a divorce. The message, “I’m so sorry to hear you’re going through such a tough time. It’s very normal to feel what you’re feeling for a while. Love is a hard come down,” struck the recipient as oddly impersonal and “canned.” Suspicion grew when a friend pointed out the straight apostrophes-a hallmark of AI-generated text, such as those produced by ChatGPT.

Since ChatGPT’s 2022 launch, people have increasingly turned to AI for help with emotionally difficult messages-breakups, condolences, even wedding vows. Public reaction is often negative, with critics lamenting the loss of genuine human connection and the rise of awkward, robotic phrasing. The phrase “Love is a hard come down” became emblematic of this disconnect: a human in pain seeking comfort, and receiving what felt like a digital ghostwriter’s response instead.

Why do people turn to AI? Because expressing support during someone’s crisis is notoriously hard. Many struggle to find the right words, sometimes choosing silence (ghosting) over risking an awkward reply. In this context, using ChatGPT at least ensures a response is sent-even if it lacks warmth.

This dilemma is not new. For centuries, people have grappled with what to say in the face of grief or hardship. Google searches like “What to say to someone…with cancer…who is dying” reveal an endless need for guidance. Sitting shiva (sitting with someone in mourning) is not something you can really do in the metaverse. Are you supposed to mute yourself during a Zoom funeral?

Ultimately, the most important rule remains unchanged: Show up. Bring some bagels.