Brands Are Little Gods of Modern Life

In his book The Brand Gap, Marty Neumeier presents five disciplines that help companies effectively create, cultivate, and protect their unique brands. ...

Christians Struggle with Opposing Desires

We want to be a saint, but we also want to feel every sensation experienced by sinners; we want to be innocent and pure, but we also want to be experienced ...

Human Beings Are Poor at Risk Assessment

As human beings, we pride ourselves on being the only species that understands the concept of risk. Yet we have a confounding habit of worrying about ...

Woman Regrets Ruinous Choices

In the 19th century, Marie d'Agoult left her children to follow after the most famous pianist of her day, Hungarian composer and virtuoso Franz Liszt. ...

Man Burns His Possessions to Find Happiness

British style writer Neil Boorman has decided to burn every branded thing in his possession. "I am addicted to brands," he confessed in a magazine ...

Man Trapped in Vat of Chocolate

A 21-year-old man was taken to the hospital for treatment of minor injuries after being trapped waist-deep in a vat of chocolate for two hours.

The man, ...

Displaced Ruler a Prisoner of His Own Appetite

Thomas Costain's book The Three Edwards describes the life of Raynald III, a 14th-century duke in what is now Belgium. Grossly overweight, Raynald ...

Donald Miller Quits Chewing Tobacco

Donald Miller writes in his book Searching For God Knows What:

Several years ago, I chewed tobacco: Long-cut Wintergreen Skoal. I know, I know, it was ...

Humans Prefer to Sin Unobserved

Dallas Willard writes about a 2-and-a-half-year-old girl in her backyard who one day discovered the secret to making mud (which she called "warm ...

Children Who Can Delay Gratification Become More Successful

Around 1970, Walter Mischel launched a classic experiment. He left a succession of 4-year-olds in a room with a bell and a marshmallow. If they rang the ...