Researcher Claims We Decide Based on Cravings, Not Logic

In his book Predictably Irrational, researcher Dan Ariely claims that most of us are masters at deceiving ourselves and justifying our actions. In particular, ...

Research Shows That Cheaters Get a "Cheater's High"

Do you ever wonder why people cheat—or feel tempted to cheat—on expense reports, taxes, exams, and other endeavors? According to a series ...

If Your House Were Burning, What Would You Grab?

If your house was burning, what would you grab on your way out the door? That question intrigued photographer Foster Huntington, so he gathered his must-save ...

Researchers Identify the Tyranny of Too Many Choices

A number of recent books and articles have noted the explosion of choices that we face in many facets of our lives. Consider the following examples:

• In 2024, the average American supermarket carried up to 60,000 items, more than five times the number of items in 1975.

Model Changes Her Priorities Based on Her Faith

At the age of 19, Kylie Bisutti beat out 10,000 other contestants in the 2009 Victoria's Secret Model Search contest. But Bisutti said that getting ...

Market Researcher Explains the Lure of Peer Pressure

Martin Lindstrom, a former market research expert and author of Brandwashed, argues that advertisers know something that human beings have in common with ...

Building Homes with Too Much Sand Leads to Tragedy

While doing relief work in Haiti following the devastating earthquake there on January 12, 2010, Palmer Chichen observed firsthand the tragedy of building ...

Steve Jobs' Birth-Mother Chose Adoption, Not Abortion

On February 24, 1955, Stephen was born in San Francisco to an unmarried mother named Joanne Simpson. Joanne was a graduate student at the time and had ...

Christian Actor and Director Declines a Sordid Role

Ken Wales, an award-winning TV and film producer, started his Hollywood career as an actor. But early in his career Wales chose to turn down a significant ...

Poor Garbage Man Sets an Example for a Rich Businessman

The city of Cairo has its own unique version of poverty called Garbage City …. Each morning at dawn some seven thousand garbage collectors on horse-carts ...