Couple Can't Decide to Get Married—For 67 Years

Does anybody here ever feel indecisive? Let's have a show of hands. Just look around the room. Now, how many of you aren't sure? You're still ...

Experts Discuss the Worst Business Decision Ever

The Atlantic magazine asked a number of experts to weigh in on the following question: "What was the worst business decision ever made?" Listen ...

Natural Disasters Offer a "Decisive Moment"

In her book, Unthinkable, reporter Amanda Ripley investigated why some people survive disasters and others don't. After examining fires, floods, hurricanes, ...

The 10 Greatest Movies Never Made

There is something sad and powerful in the possibilities of a story that is never told. A recent article on the BBC highlighted the "10 Greatest ...

Researcher Claims We Decide Based on Cravings, Not Logic

In his book Predictably Irrational, researcher Dan Ariely claims that most of us are masters at deceiving ourselves and justifying our actions. In particular, ...

Researchers Identify the Tyranny of Too Many Choices

A number of recent books and articles have noted the explosion of choices that we face in many facets of our lives. Consider the following examples:

• In 2024, the average American supermarket carried up to 60,000 items, more than five times the number of items in 1975.

Research Suggests We Want What Others Have

Researcher Robert Cialdini once demonstrated with a fascinating experiment the persuasive power of desiring the possessions or experiences of others. ...

Market Researcher Explains the Lure of Peer Pressure

Martin Lindstrom, a former market research expert and author of Brandwashed, argues that advertisers know something that human beings have in common with ...

State Wastes Money on Non-existent Problem

In 2002, the state of Missouri awarded a grant to their police department's Youth Outreach Unit. The purpose of the $273,000 grant was to battle Goth ...

Condemned Neutrality

The hottest places in hell are reserved for those who, in a period of moral crisis, maintain their neutrality.