Researcher Claims We Decide Based on Cravings, Not Logic

In his book Predictably Irrational, researcher Dan Ariely claims that most of us are masters at deceiving ourselves and justifying our actions. In particular, ...

Researchers Identify the Tyranny of Too Many Choices

A number of recent books and articles have noted the explosion of choices that we face in many facets of our lives. Consider the following examples:

• In 2024, the average American supermarket carried up to 60,000 items, more than five times the number of items in 1975.

Research Suggests We Want What Others Have

Researcher Robert Cialdini once demonstrated with a fascinating experiment the persuasive power of desiring the possessions or experiences of others. ...

Market Researcher Explains the Lure of Peer Pressure

Martin Lindstrom, a former market research expert and author of Brandwashed, argues that advertisers know something that human beings have in common with ...

State Wastes Money on Non-existent Problem

In 2002, the state of Missouri awarded a grant to their police department's Youth Outreach Unit. The purpose of the $273,000 grant was to battle Goth ...

Condemned Neutrality

The hottest places in hell are reserved for those who, in a period of moral crisis, maintain their neutrality.

God Is Neither Psychic nor Policeman

Looking to God for ad hoc psychic direction in each situation is only a short step away from looking to Him for written rules and regulations for each ...

Unstable Decisions

When the fear of God is gone, the decisions of daily life are threatened.

Male and Female Prerogatives

I'd hate to think decision making was a male prerogative, or that sensitivity and nurturing were strictly for females.

Too Much Caution

He who deliberates fully before taking a step will spend his entire life on one leg.