Woody Hayes, legendary football coach at Ohio State (1951-1978), ran an offense that sportswriters dubbed, " Three yards and a cloud of dust. " When someone asked, " Why don't you ever throw a forward pass? " Hayes replied, " Three things can happen when you throw a forward pass, and two of them are bad. "

In that same vein I say, Four things can happen when you alliterate, and four of them are bad.

Alliteration is the literary device of repeating the same initial sound or letter several times in close succession: conspicuous consumption, or nattering nabobs of negativism.

Preachers most frequently use alliteration in the major points of their outline.

Sometimes alliteration is appropriate and effective in a sermon outline. Succinct and accurate words can crisply communicate the concepts of a short outline. For example, " Today we're going to look at the cause and the cure of our problem. "

But when a sermon outline has more main points, alliteration runs the risk of four bad things.

Wrong word

First, alliteration may cause the speaker to use a word nobody knows, and thus be unclear. To sustain the same letter, the speaker searches his thesaurus. Unfortunately the only word that accurately conveys his concept is a word few of his listeners are familiar with:

A Perspective on Prayer

I. The purpose of prayer
II. The power of prayer
III. The perspicacity of prayer

The speaker may accurately convey the text, but he is unclear to the listener.

Wrong meaning

Alliteration runs the danger of changing the biblical author's meaning. If a speaker resolves to alliterate with only familiar words, he may manipulate the true meaning of the text in order to remain intelligible to the listener. The speaker may be clear, but now he is biblically inaccurate.

Characteristics of a Leader (1 Samuel 17:17-54)

I. Cooperative (1 Samuel 17:17-24)
II. Curious (1 Samuel 17:25-27)
III. Consistent (1 Samuel 17:28-30)
IV. Courageous (1 Samuel 17:31-37)
V. Careful (1 Samuel 17:38-40)
VI. Confident (1 Samuel 17:41-47)
VII. Conclusive (1 Samuel 17:48-51)

Cooperative, consistent and careful do not accurately reflect what is happening in the text. Obedient, persistent, and wise come closer to describing David's actions in those verses.

Worse than changing the meaning of a small paragraph within the text, alliteration sometimes violates the author's entire flow of thought as the speaker turns the biblical progression of ideas into an artificial, David-Letterman list of parallel points.

It is doubtful that the author of First Samuel said to himself as he came to chapter 17, I will now write about the seven characteristics of leadership. Such an approach to preaching is far from the intent of the author, which was to show that a young man from the tribe of Judah, believing the covenant promises of God, finished the task God gave his tribe by removing the uncircumcised from Gath, thus qualifying himself for leadership among God's people.

Alliterated, list-preaching not only can violate the author's theological intent but also often presents supposed truths that are contradicted elsewhere in Scripture. In contrast to the above list, abundant examples could be found of biblical leaders who are uncooperative (Peter refusing the Sanhedrin), inconsistent (Joshua changing strategy at Ai), fearful (Gideon preparing for the Midianites), rash (Jonathan charging the Philistine outpost), and uncertain (Daniel's friends explaining to Nebuchadnezzar their refusal to bow to a statue).

Wrong focus

Alliteration runs a third danger. It may suggest to the listener that the most important thing in the message to remember is the outline.

What listeners really need to get is the central truth and its relevance for their lives. They should walk away from the message not with an outline but with an awareness of how a biblical truth bears upon life. Their minds should be engaged not with " points " but with how they are going to think or act differently in some concrete way.

Worse yet, the alliterated outline all too often communicates no content. If listeners do manage to remember it, they still don't know anything.

Preaching the Gospel

I. The process for preaching
II. The practice in preaching
III. The product of preaching

Taken from 1 Thessalonians 1:4-8, the message conveys the following thoughts:

But you can't access any of these thoughts by remembering the outline. The alliterated outline terms are unnecessary middlemen the listener must jump over to form the concepts in mind.

If remembering the outline is important, a nonalliterated, content — full set of points — that is, written in complete declarative sentences — would be more effective:

Preaching the Gospel

I. We don't need to sell it.
II. But we must live it.
III. It will change lives.

Wrong honor

The final bad thing that can happen when we alliterate is listeners' attention may be drawn more to our cleverness than to God's Word. They may appreciate our skill more than they absorb God's message.

The words of an ancient divine still ring true: " No man can at one and the same time give the impression that he is clever and that Christ is mighty to save. "

Of alliteration, we could say:

It seems better, though, to say:

Scott Wenig is associate professor of applied theology at Denver Seminary in Denver, Colorado, and author of Straightening the Altars.