Sermon Illustrations
The Rise of the Irate Customer
If you find yourself being more impatient than ever before when interacting with people in customer service roles—or if you’ve noticed other people having a shorter fuse and snapping more quickly—you’re not alone. Lines can be a source of anger, frustration, and arguments. Twenty-seven percent of consumers get annoyed by fellow shoppers when in line and 19% of shoppers have even had an argument with a partner or friend in a line.
The vast majority of consumers associate waiting in line with negative emotions. Nearly 67% of the consumers surveyed report feeling impatient, bored, annoyed, frustrated, or disrespected when they have to wait.
Notably, impatience skyrocketed this year (2024)—increasing by 176%. This suggests that consumers are shifting from boredom and annoyance towards impatience. This finding is unsurprising given our current social climate. Technology is increasing expectations for instant gratification while high levels of anxiety are shortening fuses. Surveys have shown that 25% would only wait a maximum of two minutes. Fifty-nine percent would wait no longer than four minutes. Seventy-three percent would abandon their purchase if they had to queue for more than five minutes.
Furthermore, the widespread transition to remote work during the pandemic resulted in reduced face-to-face interaction. And with a decrease in this time spent with our fellow humans, it has likely been more difficult to develop empathy and patience. Too much screen time may have caused “keyboard courage” to bleed into our day-to-day conversations, leaving us more abrupt and even rude in our communications.
Another cause of heightened emotions is the overall challenges people in the world are facing, including polarization, war, the underlying stress of inflation, supply chain issues, or looming economic uncertainty.
All of these factors are pushing people to their limits and resulting in an increase in burnout, frustration, and impatience in their interactions with others.