Rushing Through a Shallow Life

Religious and non-religious people alike think that many people are living shallow and superficial lives. They have noticed that many are rushing through ...

Super Bowl Ads Rely on Celebrity Endorsements

More than 40% of commercials shown during the 2023 Super Bowl game featured multiple celebrities, a nearly sixfold increase from 2010. 2024’s game ...

New Scents to Brighten Your Day

Giant companies that study us in hopes of unearthing insights that can help them sell more potato chips, laundry detergent, and lipstick have reached ...

Childhood Love of Mail Replaced with Adult Fear of Mail

As 29-year-old Neha Wright checked her mailbox and brought in the latest batch of bills, she realized the moment had finally arrived: Her childhood love ...

The Five Best Toys of All Time

As Christmas approaches, too many parents will be competing to track down and purchase the latest and greatest toy that their child has set their heart ...

Have a Happy HalloweenthanksgivingChristmaspalooza

We used to have a short Halloween season, a nice slow-paced Thanksgiving, and then around mid-November we'd see Christmas stuff out for sale. Well, ...

Top 5 People Most Likely to Reach Trillionaire Status

On Sept. 29, 1916, newspapers across the country announced a wealth milestone once thought to be unreachable: the world’s first billionaire. “Standard ...

Happiness Is Making More Money Than Friends

Maybe money does buy happiness, after all—especially if you can afford more of it than your pals.

That’s according to the findings of a recent ...

Isolated Tribes Find Happiness Beyond Materialism

People living in remote Indigenous communities are as happy as those in wealthy developed countries despite having “very little money,” according ...

Why Are People Never Happy?

An insightful Aperture video reveals the sad reality that our happiness, or lack of, is always at a regular baseline. It only fluctuates slightly despite ...